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Reach valuable audience at scale.
It's a numbers game, simple as that. As an advertiser you want to get in front of as many people as possible. But you also want to make sure you are getting in front of the right people. That's where we come in.
With over 50 million members, over 22 million unique viewers a month, 1 billion web page views per month and representing over 12% of total active online population, the United Online family has the numbers and knows your audience.
Gender
Male
40%
Female
60%
Age
18-34
17%
35-54
53%
55+
31%
Education
High school or less
15%
Some college/vocation
38%
College grad/post grad
47%
Family & Home
Married
69%
1+ children
43%
Own a residence
79%
Income
$25-49,999k
27%
$50-74,999
24%
$75+
41%
Online Experience
4+ years online
91%
5+ times a week online
81%
Sources: @Plan-Summer 2008, Netview 5/08
Reach adults in a safe social networking environment.
People love to stay in touch with friends, schoolmates and co-workers and Classmates allows its over 40 million members do just that. Classmates is a pioneer in social networking and the largest social networking site for adults reconnecting people every day. Because over 98% of our users are over the age of 25, this audience is comprised of experienced online users spending time shopping and purchasing, listening to music, watching videos, downloading photos, and researching everything from products to personal health online. Classmates has a predominantly female membership with nearly 13 million unique viewers a month and more than 280 million web page views per month.
But, beyond the desirable demographics and size of the Classmates audience, members themselves have deemed the site "credible and trustworthy," filled with "real names" and "people I know." Classmates members use the service to reconnect and maintain relationships with friends from high school, college, work, the military, their neighborhoods and others with shared interests and experiences. Many members visit the site to prepare for an upcoming reunion. The anticipation of these connections gives Classmates members a unique mindset-one that involves a great deal of self-reflection and life stage benchmarking.
Gender
Male
41%
Female
59%
Age
18-34
16%
35-54
54%
55+
30%
Education
High school or less
15%
Some college/vocation
47%
College grad/post grad
38%
Family & Home
Married
70%
1+ children
43%
Own a residence
80%
Income
$25-49,999k
25%
$50-74,999
24%
$75+
44%
Online Experience
4+ years online
92%
5+ times a week online
85%
Sources: @Plan-Summer 2008, Netview 5/08
Reach a value conscious consumer throughout their online session.
Everyday millions of family-oriented household decision makers are logging onto NetZero and Juno to check their email, shop, browse the web, research products and services, pay their bills and much more. They are value-conscious consumers, online buyers, grocery decision makers and department store shoppers. You can get your message in front of this valuable audience throughout their online experience. From log on to log off your message can be there. The start page is the gateway to the Internet for all our members and our email platform allows members to send and receive email wherever they are.
Combined, NetZero and Juno see over 7 million unique visitors a month with over 873 million web page views per month.
Gender
Male
42%
Female
58%
Age
18-34
22%
35-54
41%
55+
38%
Education
High school or less
21%
Some college/vocation
36%
College grad/post grad
42%
Family & Home
Married
61%
1+ children
36%
Own a residence
78%
Income
$25-49,999k
36%
$50-74,999
26%
$75+
24%
Online Experience
4+ years online
85%
5+ times a week online
80%
Sources: @Plan-Summer 2008, Netview 5/08
Everyday more and more people are creating their own websites. Whether it's a personal web page, a blog, a photo or video-sharing site or for a small business site, MySite provides a robust platform that supports over 2 million members -and their members' visitors - who are actively customizing and sharing their content online. MySite's members are very active online and interested in products and services that enhance their online effectiveness, presence and lifestyle.
Gender
Male
49%
Female
51%
Age
18-34
22%
35-54
59%
55+
6%
Education
High school or less
35%
Some college/vocation
19%
College grad/post grad
46%
Income
$25-49,999k
24%
$50-74,999
24%
$75k-99,999
20%
$100k-149,999
16%
$150k+
8%
Sources: Netview 7/07
MyPoints rewards members for what they already do online everyday: shopping, reading email, searching the web, playing online games and researching new products and services. Members have years of experience shopping online and off-the-chart online activity and through MyPoints they earn credits towards dining, gas cards, travel and more. MyPoints allows marketers to get in front of this highly loyal and motivated membership base.
The MyPoints audience is typically female with over 3.7 million unique viewers per month and over 269 million web page views per month.
Gender
Male
30%
Female
70%
Age
18-34
18%
35-54
57%
55+
26%
Education
High school or less
13%
Some college/vocation
37%
College grad/post grad
50%
Family & Home
Married
70%
1+ children
46%
Own a residence
76%
Income
$25-49,999k
29%
$50-74,999
21%
$75+
38%
Online Experience
4+ years online
92%
5+ times a week online
89%
Sources: @Plan-Summer 2008, Netview 5/08